Superman fans, get ready: This logo will be everywhere.
Warner Bros. Entertainment and DC Entertainment unveiled a new 75th anniversary logo for their flagship hero, and announced that a new animated short produced by Zack Snyder, the director of Man of Steel, is in production.
It's the start of a year-round effort to keep the high-flying character, considered the father of superhero comics, in the public eye.
“Warner Bros. is privileged to be home to the global Superman brand, which has had an unparalleled impact on popular culture for 75 years,” said Warners CEO Kevin Tsujihara. “We are proud to commemorate this milestone with exciting entertainment across the entire studio and across the globe, ensuring this enduring icon reaches new generations of audiences."
The new logo will be used by all divisions -- DC Entertainment, Warner Bros. Pictures, WB Television, WB Animation, WB Interactive Entertainment, Warner Home Entertainment and WB Consumer Products – on Superman-related products and initiatives.