Yesterday we posted about a trailer from J.J. Abrams's company, Bad Robot, and that it was unclear what the trailer was advertising.
Today The Huffington Post brings us this, explaining it:
J.J. Abrams has conceived of a book like no other - at least, that's what editor Joshua Kendell of publisher Little, Brown hinted at during the Book Bloggers Conference in BookExpo America (BEA) today. The novel, cryptically called S., has been created by Abrams and is being written by author Doug Dorst, and contain "20 to 22 pieces of ephemera in the 'real world'," Kendell said today.
Abrams, the creator of "Lost," and director of "Star Trek" and forthcoming "Star Wars" movies, has dabbled in unconventional book publishing before, with the metafictional novel Bad Twin, supposedly written by a character on "Lost." However, S. sounds like a very different, standalone idea.
The book was first announced back in 2011, and slated for a 2012 release. Mulholland Books, an imprint of Little, Brown, has since confirmed that it will be coming out this fall.