New cult classic to air September 2 in fan-requested cities nationwide
Burbank, CA – Inspired by the success of Fathom Events’ limited-engagement of SHARKNADO on August 2, The Asylum is giving fans nationwide another opportunity to see the new cult classic in theaters, one more time before it’s Home Entertainment debut. Fans can submit their requests online to have SHARKNADO screen in their town as part of a special, one night only theatrical engagement on September 2. Locations will be announced based on fan submissions.
Visit the SHARKNADO submission page: http://sharknado.tugg.com/
Fathom’s August 2 SHARKNADO event sold out theaters in L.A., New York, Chicago, Boston, Dallas and Seattle, necessitating the last-minute addition of new theaters and screens in several cases. The red carpet held at the Regal Cinemas at L.A. Live in downtown Los Angeles was especially packed with fans and reporters eager toglimpse the stars of the film.
"SHARKNADO was a terrific event for Fathom and most importantly, the fans of this instant cult classic," said Shelly Maxwell, executive vice president of Fathom Events. "And considering it had only one midnight showing in just over 200 theaters, we are very pleased with the results."
The Tugg screenings on September 2 will give fans the unusual opportunity to see thefilm with friends on the big screen the day before its wide release on DVD, VOD and streaming. By allowing fans the chance to decide where the film plays and to host local events, we are providing the perfect premiere environment.
The Asylum’s distribution guru David Garber notes, “SHARKNADO has been an amazing phenomenon that has created its own storm of media, licensing deals, a sequel and new release opportunities. Fans have helped create this success and we continue to support their enthusiasm with new and different distribution models.”
About The Asylum
The Asylum is one the world's leading brand-oriented motion picture and television studios. With its focus on high-concept, market-driven entertainment, like SHARKNADO. The Asylum finances, produces and releases 25 films per year through its direct pipeline to the nation's top retailers and its network of international partners. Since its founding in 1997, The Asylum has released more than 500 films and built a library of over 160 original productions, including top-rated movie premieres for Syfy and Lifetime networks. The Asylum is releasing 10 theatrical films in 2013 and is developing TV properties for 2014, including a comedy-horror series for MTV.
About SyfySyfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, andcurrently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies.