Monday, September 9, 2013

Marvel Announces New NOW With Free Digital Codes

USA Today brings us the following, which seems to answer all of those marketing posts that Marvel put out last week:
"All-New Marvel NOW" begins Dec. 24 with Avengers No. 24.NOW, a new entry point for one of Marvel's flagship series. The upcoming campaign continues through April with story arcs in ongoing series friendly to comic-book newbies, plus launches a bevy of fresh books, including All-New Invaders and Inhuman in January.
"Our catalog rolls deep," says Marvel editor in chief Axel Alonso, "and it's giving people fresh, new voices, breathing new life into characters that quite frankly just deserve their own spotlight.
In addition, select NOW issues of ongoing series will have a digital code for the first collection of issues so fledgling fans can get brought up to speed.
"If you haven't been reading Hulk or Captain America or Thor, here's a spot where you can start cleanly and get on board," says Marvel executive editor Tom Brevoort.
The first Marvel NOW brought emerging characters such as Nova and the Guardians of the Galaxy to the fore, and the next version is following suit by focusing on folks such as Black Widow, Silver Surfer and the Inhumans, the royal race of superpowered people led by their silent and powerful ruler, Black Bolt.
They play an integral role in the current Infinity event series, and Inhuman, written by Matt Fraction and illustrated by Joe Madiurera, spins out of that by following what happens when a large population of people are exposed to a mist that makes them powerful Inhumans themselves.
"There is something alien in the Inhumans, something other, something not from around here," says Fraction, adding that it's "the secret kingdom stuff, the weird powers, the mixture of science fiction and pure fantasy that makes up their history" that makes them so cool.
"You can tell the mark of a quality human being by their enjoyment of the Inhumans. Like being a Velvet Underground fan."

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