Wednesday, September 11, 2013

Star Trek Transporter As Marketing Device

To celebrate the release of Star Trek Into Darkness, movie and TV streaming service blinkbox worked with top illusionist Scott Penrose to perform some cunning teleportation trickery. Shoppers looked on in awe at what appeared to be the world's first successful attempt at teleportation.

The illusion was achieved using a combination of science and trickery. It caused a stir among thousands of shoppers who witnessed'volunteers from the crowd step into a high-tech unit and appear to have been 'beamed' to nearby locations in seconds.

Star Trek Into Darkness is available on the blinkbox movie streaming service over a year ahead of Netflix and Lovefilm Instant priced from £3.49 to rent and £10.99 to buy:

Star Trek Into Darkness is a 2013 American science fiction action film. It is the twelfth installment in the Star Trek film franchise, and the sequel to 2009's Star Trek. The film was directed by J. J. Abrams from a screenplay by Roberto Orci, Alex Kurtzman and Damon Lindelof based on the series of the same name created by Gene Roddenberry.

Lindelof, Orci, Kurtzman and Abrams are also producers, with Bryan Burk. Chris Pine reprises his role as Captain James T. Kirk, with Zachary Quinto, Karl Urban, Zoe Saldana, Anton Yelchin, Simon Pegg, Leonard Nimoy, John Cho, and Bruce Greenwood reprising their roles from the previous film. Benedict Cumberbatch, Peter Weller and Alice Eve round out the film's principal cast.

The plot of Into Darkness takes place one year after the previous installment, with Kirk and the crew of the U.S.S. Enterprise sent to the Klingon homeworld seeking former Starfleet member-turned-terrorist John Harrison. After the release of Star Trek, Abrams, Burk, Lindelof, Kurtzman and Orci agreed to produce its sequel.

blinkbox is a movie and TV streaming service from Tesco offering the latest and greatest TV series and the hottest movies on -- or often even before - the day they come out on DVD -- all without the need for a subscription. blinkbox offers 10 X more of the latest blockbuster movies than Netflix and Lovefilm Instant* on a growing number of devices including games consoles, iPad and Android tablets, Smart TVs, Blu-ray players, set top boxes and PCs/Macs.*Comparison based on top 50 UK box office movies for 12 months preceding 9.8.13. See for details.

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